I received my first legitimate press release in the site’s inbox this evening and it did not seem exciting at first. It was sent by the The New Media Group and announced a collaborative content-sharing service to launch this December with Nico Nico Douga where Nico users will be able to view content from 20 “official providers” including as TNMG’s IPTV platform World On-Demand, MTV Japan, Avex, Bandai, and Livedoor. Wait, Bandai?!?
Yes, the anime and tokusatsu producer-slash-distributor is listed as one of many partners involved in this project (unclear if it is specifically Bandai Visual, Sunrise or both) so I have a little excuse to write about this. Frankly, there aren’t many juicy details except that Nico reportedly has 9.3 million Japanese (and secret foreign?) subscribers and commands either 2.3 or 2.9 million daily unique users, depending on whom from TNMG is trying to impress people. Simon Godden, President of e-learning service Teacher Tom Japan, thinks “this [deal] is a home run” so it must be great, right? Um, it guess it would be nice if you wanted to leave streams of comments on top of official music videos and foreign content as well as the swath of Touhou, IM@S, and Miku MADs that currently inhabit the site.
At any rate, you can read the entire release after the jump to get a few more optimistic quotes from executives focused on expanding the global reach of their managed brands.
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