Posts Tagged “evangelion”

I read about the release date for the Evangelion 1.0: You Are [Not] Alone special edition DVD announced as April 25th on Furu Anime Panikku and thought that finally, around late April or early May, the rest of the world can see this first in the series of four films that reimagine the Evangelion plotline (through fansubs). But then, I wondered what the packaged extras would be and found this story on ANN wherein this sentence caught my eye:

The extras disc will include the Explanation of Evangelion:1.01 — an exclusive edit which superimposes Japanese commentary text over the actual film to explain each scene to fans.

Wow. I can’t believe that there will actually be an extra that will tell viewers WHAT THEY ARE WATCHING. I’m not sure whether to interpret this as the producers thinking the film is too complicated (not very likely) or as them thinking the fans are too dense to figure it out for themselves using their own eyes, ears and brains! Perhaps they believe there are a lot of first-timers who saw this film in the theater and don’t know the intricacies that a long-time fan would and I suppose I could conceive a certain portion of the audience being that way. But still, the extra comes off as patronizing to me and likely many other fans.

Oh, and there will also be a standard edition release on May 21st for 1000 yen less than the special edition mentioned above as well as a 400-page Complete Records Collection (release date unknown) and a 330-page animators’ drawing collection in April.

[from Japan Probe]

To promote the upcoming release of the first Rebuild of Evangelion movie on September 1st, Frito-Lay of Japan started selling (on July 9th) bags of Doritos with a few different Eva designs featuring Rei and Shinji. The two single character designs can be found on both 50g and 90g bag sizes but only the Puchi Eva designs from the figurine series are on 50g size bags. The chibi characters get the smaller bag! This promotion isn’t that different from the cross-promotion branding that occurs when blockbuster films launch in America – examples from this year are Shrek 3 and Spider-Man 3.

[via ANN]
Brian Ruh, the editor of Anime Research and author of “Stray Dog of Anime: The Films of Mamoru Oshii”, is putting together a collection of essays tenatively called “Terminal Dogma: Essays on Neon Genesis Evangelion”. That’s a pretty good title right there but there’s another interesting thing about this project: Ruh is soliciting submissions from not only academics, but also anime fans who haven’t done graduate work and such. The article lists a list of fifteen likely topics to covered although there may be a couple more if there are some good essays from off the list. Read the rest of this entry »