digital distribution

Viz’s announcement to stream quicksubs of Naruto Shippuden builds on the momentum of Gonzo’s same-day releases back in March and July and Funimation’s “just a few weeks behind” arrangement last month. I did some back-of-an-envelope projections of how all the parts might work when this plan gets implemented in January.

First let’s look at the “within a week of broadcast” component: Viz said in its release that “beginning January 15th the latest episode…will be available for free viewing…within days of its original airdate in Japan” with subsequent quicksubs appearing on a Thursday schedule. As of this posting, 84 episodes of Shippuden have aired so far in Japan, the latest premiere occurring on Nov. 13th. Taking into account that the regular schedule may take a break for Christmas and New Years’ Day, as those holidays fall on Thursdays this year, episode 90 would likely be the ‘latest episode’ once the 15th rolls around unless the translations for #91 are already ready in time of compete against raw viewership (and Crunchyroll’s base of paid subscribers).

(Projected Japanese Shippuden airdates:
11/13 – #84; 11/20 – #85; 11/27 – #86; 12/4 – #87; 12/11 – #88; 12/18 – #89; 1/8 – #90; 1/15 – #91)

The other half of this budding online initiative is a batch availability of eight subtitled episodes each Friday beginning on Jan. 2nd “until the series eventually catches up to the current third [sic] season”. (Shippuden is currently in its fourth twenty-six episode season but who’s counting?) That eight episodes a week rate means that the batch containing #89 through #96 would debut online on March 20th. The use of the word ‘until’ implies that the batch uploads would halt after the catch has been completed so I hope Viz keeps their more advanced episodes online all along, meaning that the first 109 episodes will be online by then (#99 would’ve been posted the day before on Mar. 19th).

I figured I would track when the regular series might finish its initial run on American TV. This past Saturday, November 15th, saw the airing of episode 203 out of 220 on Cartoon Network so if the pace of one episode per week continues, episode 220 would air on March 14th, 2009. The accelerated “11 volumes in three months” manga release schedule laid out by Viz confirms what was suspected a few weeks ago based on Simon & Schuster and Amazon listings.

There is no question that this is a smart move by Viz in order to divert views and traffic away from Dattebayo and scanlation sites in order, as ICv2 described, “to garner the promotional and advertising benefit of distributing new episodes on its own site, rather than ceding it to pirate third party sites” as well as to stave off any ill effects from scan-hosting sites by tightening the gap between Japanese and American manga volume releases.

[Update 11/21: Dattebayo has said they would stop fansubbing Naruto once the freely available, legally subtitled episodes begin appearing online on January 15th out of respect that "Viz and Crunchyroll have gotten their acts together and are trying something new". They will still continue to work on Bleach.]