I found a couple books last night that I’m interested in browsing: Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan from Duke University Press and Television, Japan, and Globalization from Univ. of Michigan Press. I discovered these two books through a review in The Journal of Japanese Studies. (I don’t have access to full MUSE articles so I only read the excerpt.)
Scripted Affects is written by Gabriella Lukas, an Assistant Professor of Anthropology at the University of Pittsburgh and focuses on the development of lifestyle-oriented television dramas in the late 1980s and 1990s. Globalization is a collection of essays and has two about anime: “Revolutionary girls: from Oscar to Utena” by Noriko Aso and “Global and local materialities of anime” by Mitsuyo Wada-Marciano. Lukas has a piece in Globalization titled “Dream labor in dream factory: Japanese television in the era of market fragmentation”.