So I was scanning my local paper while eating Rice Krispies and a pear for breakfast (the “snap, crackle, and pop” sound is a novelty that will never fade for me) when I spotted the above in the Cost Plus circular and decided I HAD to scan it for a jocular post.
Firstly, I don’t think Ramune is very new at all considering I’ve seen at local supermarkets for a few years. Secondly, the phrase “Japan is just wild” demonstrates the kind of naive fascination that comprises the average consumer’s perception of the chain. Thirdly, I would rather wait until I go to Japantown to buy Ramune for about a dollar a bottle and instead indulge on an 80-cent bottle of Jarritos that has twice the volume.
On a more positive note, I did learn that lychee was a flavor and (from the back page) that they have 6-packs of Buffalo Bill’s Pumpkin Ale for sale, which I am considering trying closer to October. If you care to see the above listing in its full-page context, you can see it after the jump.
Tags: advertising, cost plus, Japan, ramune
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The first time I tried Ramune is from Cost Plus. First time I’ve seen it in their ad though. I’ve never seen it anywhere else but we don’t exactly have a Japantown here either.
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Um…ramune in that style bottle was around when I was little…and my mom drank it too. “Latest craze from Japan” is really stretching things there.
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Oh I saw my local supermarket (Cold Storage) selling these at cut throat prices and I bought one to try. The drink wasn’t tasty and the bottle was heavy and impractical for re-use. If I were to throw it away, it would be a waste because the glass was of some quality. In all, it is an innovative but impractical product that failed to catch consumers’ interest in the long run.
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