[from Japan Probe]
To promote the upcoming release of the first Rebuild of Evangelion movie on September 1st, Frito-Lay of Japan started selling (on July 9th) bags of Doritos with a few different Eva designs featuring Rei and Shinji. The two single character designs can be found on both 50g and 90g bag sizes but only the Puchi Eva designs from the figurine series are on 50g size bags. The chibi characters get the smaller bag! This promotion isn’t that different from the cross-promotion branding that occurs when blockbuster films launch in America – examples from this year are Shrek 3 and Spider-Man 3.
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Rei chips, you can’t have just one.
[...] the extremes Eva merchandise can go to, and now a new record has been set with these special themed Doritos. This puts this once humble mecha series on a par with blockbuster movies in terms of invading food [...]